Media & Journalism

Irum Zahra

Senior PR and Communications Lead

Xenith PR

Islamabad · English, Urdu

Biography

Irum Zahra is Senior PR and Communications Lead at Xenith PR and a creative strategist and content specialist with 5+ years of experience across digital marketing, brand communications and client relationship management.

Her work includes developing SEO-optimized content, leading social media strategies and executing multi-channel campaigns for clients across healthcare, finance, technology, and food and beverage. Her experience spans influencer marketing, PR coordination, creative direction, storytelling and audience engagement.

An award-nominated author and editor with global publishing credentials and an established online following, she brings editorial experience to her brand and communications work.

Areas of expertise

• Public relations strategy
• Integrated marketing campaigns
• Influencer and creator partnerships
• Content strategy and storytelling
• Creative direction and brand communications

Key achievements

1. 200+ Clients Managed: Delivered PR, communications, influencer marketing, and integrated campaigns across FMCG, fashion, finance, e-commerce, sports, technology, and other industries. 2. 400+ Campaigns Executed: Developed and managed creative campaigns across digital platforms, including Instagram, TikTok, YouTube, Facebook, and LinkedIn. 3. 1,000+ Influencers Collaborated With: Coordinated influencer partnerships, talent collaborations, and creator-led campaigns to drive brand awareness and audience engagement. 4. 300+ Events Delivered: Contributed to the planning and execution of brand activations, product launches, influencer events, media engagements, and experiential campaigns over 10 years. 5. Multi-Market Experience: Worked with clients and campaigns across Pakistan, the UK, the US, Canada, Dubai, and the wider MENA region. 6. Integrated PR & Marketing Campaigns: Led campaign planning, creative development, influencer outreach, stakeholder coordination, and execution across multiple platforms. 7. Strategic Brand Partnerships: Supported business development, client pitching, sponsorship opportunities, and collaborations between brands, creators, and key stakeholders. 8. Editorial & Creative Recognition: Published poetry and editorial work, with *Psychaotic* recognised as a Goodreads Choice Awards semi-finalist for Best Poetry Book of the Year.

International experience

Asia

N/A

Engagement interests

Speaker · Panelist · TV / Radio · Podcast · Mentor · Training

Profiles reflect information provided for the directory. All engagements and arrangements are subject to individual confirmation. Private contact details are not published. For an engagement enquiry, contact Balance 360.